- USI Money, which is based in London, launched its affiliate scheme several months ago as part of its plan to respond to customer needs during the early onset of the coronavirus pandemic.
- However, the scheme has since gone from strength to strength, and it is now expected to be rolled out on a larger scale as part of the firm’s attempts to grow the business.
- A senior figure at the company said that the firm had been pushed to “adapt” by the “challenging COVID climate” – and that the consequence was an expanded customer reach.
Cross-border payments provider USI Money has confirmed that it will boost its affiliate programme following a strong trial period.
USI Money, which offers both foreign exchange currency services and global payments, set up its affiliate scheme just a few months ago.
It was set up as part of a pandemic response plan in the wake of people across the globe needing enhanced money transfer services.
However, the popularity of the scheme means that the company will now be rolling out the service on a broader scale.
An affiliate scheme is a system in which a business engages another provider, such as an individual or a partner brand, to promote its services as an affiliate.
Once the income comes in, it is split between the affiliate and the original business according to a pre-determined agreement.
In a press statement, a leading name at USI Money explained the long-term goals of the project.
Khaleeq Taimuri, who serves as the director of USI Money, said that the company wanted to see significant rates of growth once the service was live.
“By launching this incentive campaign following a sharp rise in registrations and interest, we hope that the continued innovative programmes we are introducing will deliver exponential growth to the company,” he said.
He also pointed out that some of this growth had been seen already.
“We have continued to grow as a brand and expand our reach to customers,” he explained.
He also contextualised the decision against the backdrop of the coronavirus pandemic, which has given the company an opportunity to change its practices.
“By working in the current challenging COVID climate we have been able to adapt quickly and efficiently which has enables us to significantly expand our operations and client reach,” he explained.
USI Money is based in London, and is described as a financial technology – or fintech – service.
It offers solutions for trade execution purposes as well as both business-to-business and consumer-oriented payments.
Those who are interested in participating in the affiliate scheme or learning more are encouraged to email info@usimoney.com.
According to its Twitter page, the firm prides itself on its commitment to transparency.
It is possible to check the fees that will be charged before the transfer is made.
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