- AC Milan and Skrill to work together.
- Partnership will make Skrill a preferred payment provider for merchandise and ticket sales.
- “We are delighted to welcome Skrill to our growing family of partners,” said an AC Milan spokesperson.
A leading online money transfer firm has announced a new partnership with one of the world’s most famous football teams.
Skrill said that it would pair up with AC Milan and that it would be designated as a “preferred payment partner”.
The partnership, which will last for four years, will mean that Skrill will be named as the preferred option when AC Milan sells its team merchandise and match tickets.
The latter function will work via a system called Vivaticket, into which Skrill has now been integrated.
Skrill will also function as a real-time payments service for customers at AC Milan’s global online shop.
The move comes after Skrill revealed that it was changing the fees on its money transfer product to make it easier for people in Italy to receive cash from loved ones abroad.
According to Skrill’s CEO Lorenzo Pellegrino, the new development with AC Milan was actually a long time in the making but had been pushed back due to the pandemic.
“It has been heart-breaking to see this devastating situation unfold in my home country and then around the world and the timing just wasn’t right to talk about our partnership,” he explained.
“Instead, we refocused our efforts on supporting the local community and dropped our fees on our Skrill money transfer service for anyone who wanted to send money to loved ones in Italy from outside of the country.
“Now, in the hope that football is going to make some sort of comeback in the not too distant future, we feel the timing is right to talk openly about our deep support of the Club.
“I’m confident there will be good times ahead, and we will emerge from this crisis stronger and more resilient than ever.”
He added that there would be more investigation into how the firm could help in the future.
“We’re absolutely thrilled to be the Club’s new payments partner and will continue to seek ways to add value to the Club’s payment ecosystem,” he added.
For Casper Stylsvig, who serves as AC Milan’s chief revenue officer, the company is “delighted” about the new arrangement.
“We are delighted to welcome Skrill to our growing family of partners and look forward to promoting its leading digital payments offering to our millions of fans and followers around the world,” he said.
“We share many synergies with both of our organisations being driven by ambition, focus and results. As we look to the future and an on-pitch return, we are committed to working closely with Lorenzo and his team to make this a winning partnership for all concerned,” he added.
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