- Investment will help Atlanta businesses gain better access to emerging e-commerce markets around the world
- UK company plans to double its Atlanta workforce in each of the next two years to support expansion efforts
- Goal is to help American merchants offer wider range of payment options to attract global consumers
British international payments provider PPRO Group has just announced a major investment in its efforts to help Atlanta businesses reach a global consumer base.
The company recently received $50m in its latest investment round led by PayPal, and it is hoping to bring alternative payment solutions to a greater number of large e-commerce businesses. The cash boost will drive PPRO's operations in Atlanta, where the payments platform has begun attracting the attention of some of the city's biggest corporate players.
"As more businesses are having international success or thinking they're going to want to go international, they're seeing that you need to offer the local payment methods to the consumer. They get first-hand consumer feedback, and that demand is pushed up from the consumer to the merchant and from the merchants to the payments companies – so where are the most payments companies and merchants in the states? Atlanta," CEO of PPRO Simon Black explained.
Though alternative payment methods are unfamiliar to most Americans, PPRO estimates as many as half of all e-commerce sales worldwide can be attributed to non-traditional payments. Company officials say credit cards, the preferred method of online payments for most Americans, represent just 20% of e-retail transactions worldwide.
Working with PPRO's platform gives payments processors a wider range of options to offer their retail and merchant clients, including more than 200 non-traditional international payments products. This is especially important when sellers wish to do business in places like Mexico and Indonesia, where credit card usage is low.
To learn more about international payments options when running a global business, read through our helpful guide here.
