Western Union confirms enhanced partnership in UAE


Valentina Vitali
Valentina Vitali
FXC Intelligence Research Analyst
Valentina is a Research Analyst at FXC Intelligence, the data sister company of FXcompared. Valentina is passionate about payments and fintech. Valentin enjoys analysing money transfer companies and… Read more
  • Western Union has announced a new collaboration with Al Fardan Exchange to allow its customers to enjoy more seamless money transfers with the help of the ‘National Digital Identity’ solution.
  • The move is part of Western Union’s commitment to enhancing the digital customer experience.
  • “This will allow our customers an easy, convenient and secure digital onboarding so that they can start sending money to their family and friends anytime and almost anywhere,” said a senior figure at Western Union.

Western Union, a leading international money transfer company, has confirmed that it has engaged in a further partnership in the United Arab Emirates.

The firm said that it had paired up with Al Fardan Exchange, a major financial services provider.

The two companies will work together to boost Western Union’s digital customer experience offer.

This will come in the form of the ‘UAE Pass’, which is a tool offered in the payment provider’s smartphone app.

It offers a ‘National Digital Identity’ solution that allows for identity verification without users having to be physically present.

This means that users can engage in a money transfer service around the clock with minimal barriers to entry.

The move comes a couple of years after Western Union overhauled its website and smartphone app in the UAE with the assistance of Al Fardan Exchange.

Salma Massoud, Western Union’s head of digital for the Middle East and Africa, said that the offer would be available through both the Western Union website and its mobile app.

“We are thrilled to take our digital customer experience in the UAE to a new level through the integration of the ‘UAE Pass’ into our fast-growing and highly-rated wu.com and mobile app.”

She went on to say that the offer of “secure digital onboarding” would help customers.

“This will allow our customers an easy, convenient and secure digital onboarding so that they can start sending money to their family and friends anytime and almost anywhere.”

Al Fardan Exchange’s chief executive officer said that the company has been involved in boosting innovation and transformation for a long time.

Hasan Fardan Al Fardan said that the company wanted to help the UAE achieve a more digitalised economy.

“At Al Fardan Exchange we have always been at the forefront of innovation and digital transformation, aligning our goals and priorities with the vision of the UAE for a digitally enabled economy,” he said.

He also said that the new move would be “end-to-end” in nature.

“Our collaboration with Western Union in launching the UAE Pass reflects our commitment to offer customers enhanced end-to-end digital money transfer services.”

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