Fendi and Fragment collaborate with Pokémon to offer luxury fashion celebrating the Year of the Dragon


Joe Baker
Joe Baker
Senior Copywriter
Joe is a Senior Copywriter working on reports, news and analysis. Previously, he worked as a B2B copywriter, journalist and editor covering a broad range of topics, including technology, transport,… Read more
  • Fashion and pop culture collide in a new collaboration between luxury fashion brand Fendi, renowned Japanese streetwear label Fragment, and the beloved Pokémon franchise.
  • This unique partnership brings together the worlds of high fashion and iconic video games, creating a collection that is certain to captivate enthusiasts from both realms.
  • With the launch date set for 4 January 2024, this unique partnership will bring together high-end fashion and iconic characters and will also extend to the popular mobile game, Pokémon GO.

To celebrate the upcoming Year of the Dragon, the luxury fashion brand Fendi has teamed up with Fragment and Pokémon to create a unique collection that appeals to both fashion and game enthusiasts.

This limited edition collaboration brings together the iconic Fendi style with the playful and dragon-type Pokémon such as Dratini, Dragonair and Dragonite.

This unexpected partnership brings together the creative genius of Kim Jones, Fendi’s artistic director of couture and womenswear, and Hiroshi Fujiwara, the renowned founder of Fragment.

In a recent statement, Jones expressed his admiration for Fujiwara, stating that he is one of his idols and a major influencer in the Japanese club, youth fashion and streetwear scenes.

Fujiwara echoed these sentiments, expressing his gratitude for the opportunity to work with Fendi and the outstanding craftsmanship that the brand represents.

Fendi is taking a playful and whimsical approach to its latest collection in 2024, the Year of the Dragon by recognising the popularity of dragon-type Pokémon. The Pokémon will be integrated with Fendi’s iconic FF logo print and the collection offers a range of sought-after handbags, including the coveted Peekaboo Iseeu, the Baguette, and also limited clothing and accessories such as cardholders, wallets, jewellery, sweatshirts and T-shirts.

Wealthy fashion enthusiasts living overseas who wish to purchase exclusive items from this collaboration should use safe online money transfer services when making transactions.

The collaboration showcases Fendi’s unparalleled mastery in leatherwork, with exquisitely crafted handbags featuring bead embellishments and tassel designs inspired by three chosen dragon Pokémon.

A meticulously crafted three-dimensional Dragonite leather doll takes centre stage, representing more than 30 hours of handcrafted precision.

As part of this collaboration, a partnership with the popular mobile game Pokémon GO was also announced, allowing players to obtain digital avatar items featuring designs from the Fendi x Frgament x Pokémon collection.

This unique collaboration brings together fashion, streetwear and popular culture in a collection that is certain to capture the attention of fashion enthusiasts and Pokémon fans alike.

Wealthy gamers should use reliable modes of money transfer when making international payments to upgrade and purchase limited edition digital streetwear for their online avatars.

High net-worth individuals can find the best exchange rates by using our online money transfer comparison tool.

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