Founded in 2004 in London, World First's mobile app allows American users to send money to Europe, the United Kingdom and Australia. Though World First is a newer money transfer company than some competitors, such as Western Union, it tends to attract clients who become regular users.
App Overview
Unlike many other money transfer apps, World First's app partially operates as a lifestyle app, offering users a currency calculator that is separate from money transfer and even the option to read the World First blog via their mobile app.
App Specifics
World First's mobile application is designed with its typical customers in mind - offering unique tools to its users, such as a currency converter and live exchange rates. It also offers more standard money transfer app features, such as quick mobile transfers. Unlike many other money transfer apps, World First requires users to register with their social security number before making any transfers. However, they are conscientious of user privacy, and users have the option to select being called on the phone at a later time to share their social security numbers. I chose this option and spoke with a World First representative later that day to finish registration. It should be noted that special tools in the app, such as the currency converter, can be used whether or not you are a registered World First user.
Unique Features of the App
- "Quick trade" allows money to be sent abroad in minutes
- Payment tracker enables users to track the status of pending payments
- Calculate the cost of a specific international transfer and compare the cost to average bank transfer
- Watch current rates with the Live Exchange Rates option
- Access World First's blog
Ideal Users
World First's mobile app is ideal for those who frequently travel to many different countries, as the app tools provide helpful information for those that switch currencies frequently.
