Dubai set to host world’s largest Urdu literary festival

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Joe Baker
Joe Baker
Senior Copywriter
Joe is a Senior Copywriter working on reports, news and analysis. Previously, he worked as a B2B copywriter, journalist and editor covering a broad range of topics, including technology, transport,… Read more
  • Dubai is set to host the world’s largest Urdu literary fest, Jashn-e-Rekhta, which showcases the rich cultural heritage of the language.
  • Commencing at Zabeel Park on 27 January at 1.30pm, this festival will be a celebration of the quintessential spirit of the Urdu language and aims to attract visitors from outside the culture.
  • Alongside the literary events, attendees will have the chance to explore a diverse food bazaar and an Urdu bazaar showcasing a range of rare books and art.

Dubai, which is known for its luxury cultural experiences, is set to host the world’s largest Urdu literary festival, Jashn-e-Rekhta.

After its success in India and the UK, this cultural extravaganza is set to captivate audiences in Dubai with the richness of Urdu culture and art.

Over the course of two days, the festival will feature renowned luminaries from the Urdu literary world, presenting an exciting blend of talk shows, storytelling, ghazals and poetry.

With an impressive line-up of renowned figures, including poet and Bollywood lyricist Javed Akhtar, and Pakistani human rights activist Arfa Sayeda Zehra, the festival promises to be an immersive experience.

Poised to begin at Zabeel Park on 27 January, the festival will feature stage renditions of classic Urdu plays, thought-provoking panel discussions and soul-stirring Sufi concerts.

Pakistan’s renowned artistic couple Usmaan and Sameena Peerzada will offer a session of Sufi music. This session will focus on bringing this form of music to visitors from outside the Urdu culture to celebrate its excellence.

European travellers wishing to experience the diverse literary and artistic Urdu culture at this exclusive event should use safe and reliable international money transfer options when booking stays and organising air travel.

The highly anticipated grand international mushaira (poetic symposiums), titled ‘Gehan aur Dhoop’, will showcase acclaimed poets such as Farhat Ehsad, Anwar Shaoor, Zehra Nigah, Abbas Tabish and Shakeel Azmi, among others.

Sanjiv Saraf, founder of the Rekhta Foundation, believes that Dubai’s cosmopolitan character and thriving Urdu-speaking community make it the ideal location for Jashn-e-Rekhta.

He noted that the festival is a beacon of cultural unity that transcends political divides and fosters connections through the universal language of poetry and shared heritage.

This festival, which is held under the patronage of Tolerance & Coexistence Minister Sheikh Nahyan bin Mubarak Al Nahyan, aims to celebrate the rich cultural heritage of the Urdu language, its culture and its literature.

With an expected turnout of 15,000 people, with visitors mainly from Pakistan, India and Europe, this festival promises a vibrant cultural fusion that will appeal to high net-worth individuals (HNWIs).

HNWIs keen on experiencing this unique culture and language will need a secure method of money transfer when making international payments.

Wealthy individuals can find the best exchange rates by using our online money transfer comparison tool.


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