SellersFunding announces new marketplace infrastructure in Australia


Valentina Vitali
Valentina Vitali
FXC Intelligence Research Analyst
Valentina is a Research Analyst at FXC Intelligence, the data sister company of FXcompared. Valentina is passionate about payments and fintech. Valentin enjoys analysing money transfer companies and… Read more
  •  SellersFunding, which helps Amazon sellers to enhance their sales output through the use of foreign exchange accounts and leading payments technology, will now begin operating in Australia.
  •  The firm’s data analysis platform will also be made available to customers in the major Asia-Pacific market.
  •  The company has started the process of onboarding customers in Australia, and pointed out that growth rates for Amazon usage in the country have risen for various reasons.

An American financial technology firm specialising in Amazon merchant assistance has revealed that it will enter the e-commerce market in Australia.

SellersFunding, which provides a range of financial services to merchants in online marketplace environments, will start offering its credit provision and payment processing infrastructure to sellers and merchants in the country.

The firm provides capital to e-commerce business owners to the tune of US$1m – and it will start offering the same sum in Australian dollars to sellers in the country.

The company owns its own algorithm system that is designed to help providers begin their user journeys.

The system helps the sellers work out how much international sales growth they are likely to receive in any given timeframe.

It also offers a variety of data streams on market operations.

In terms of currency exchange and cross-border payments, meanwhile, the firm also offers foreign exchange accounts.

This means that easy exchanges can occur in over 200 nations around the globe.

The firm made clear that Australia is a key and growing market.

According to statistics, just over 5m Australian households placed an online shopping order during April of this year.

This was a rise of almost a third compared to 2019’s average – a development attributed largely to the coronavirus pandemic.

In a statement, a senior leader at SellersFunding explained why the firm – which specialises in payments to those selling via Amazon in particular – was making this move.

Ricardo Pero, who is the firm’s chief executive officer, said that his company was “excited” about the development and the positive impact that it would have on customers.

“SellersFunding provides alternative capital solutions for Amazon marketplace sellers, and we are excited to expand into Australia with our expertise in lending, daily advances and cross-border payments,” he said.

He went on to contextualise the move in terms of the predicted growth rates for Amazon Australia.

“Amazon Australia is well-positioned to grow in its robust e-commerce sector, and we are poised to help sellers start or grow their businesses,” he explained.

He finished by pointing out that the firm was on the side of Amazon sellers, and wanted to encourage them to do well.

“As we onboard and fund our first Australian clients…we are excited to see the delight in capabilities expressed by marketplace sellers. We are here to help them succeed,” he concluded.

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