- Ralph Lauren Corporation, the renowned fashion brand, has announced a collaboration with Haworth Lifestyle Design, an industry leader in luxury furniture.
- This partnership will allow Ralph Lauren Home to expand its distribution and accelerate its growth around the world in support of its ‘Next Great Chapter: Accelerate’ strategy.
- With a shared focus on craftsmanship and innovation, both companies are aiming to bring the Ralph Lauren Home offerings to new heights of visibility and brand awareness.
Ralph Lauren Corporation is taking a significant step to expand its luxury furniture business through a strategic partnership with industry leader Haworth Lifestyle Design.
The long-term agreement, which was announced last week and will start in April 2024, will allow Ralph Lauren to leverage Haworth’s operational expertise in design, manufacturing and distribution.
Together, they aim to significantly increase the production and distribution of Ralph Lauren’s high-end, Italian-made furniture offerings. Under this new agreement, the two companies will closely collaborate on marketing as well as selecting designs and store locations, specifically in Europe and the US.
While Ralph Lauren will continue to manage the development of its tabletop, bath, bedding and gifts product categories, Haworth Lifestyle Design’s expertise in luxury furniture brands and supply chain capabilities will enhance the overall experience for customers.
This collaboration will also establish a network of immersive Ralph Lauren Home stores in key global locations. Since its introduction in 1983, Ralph Lauren’s Home collection has been a pioneer in the industry, offering a lifestyle approach to design.
With a commitment to enduring style and exceptional craftsmanship, Ralph Lauren Home has become synonymous with elegance and quality.
High net-worth individuals (HNWIs) hoping to purchase luxury homeware items from outside of the UK and Europe should use safe money transfer methods to make international payments when importing goods.
According to the chief lifestyle and licensing officer of Ralph Lauren Corporation, Guillaume Tardy, the partnership between Ralph Lauren and Haworth Lifestyle Design is a testament to their dedication to investing in the home business and inspiring high-net-worth consumers on a global scale.
This strategic partnership will not only accelerate the growth of Ralph Lauren Home, but will also align with its ‘Next Great Chapter: Accelerate’ strategy, a scheme that aims to reach European HNWIs living outside of Europe.
With the 40th anniversary of Ralph Lauren Home on the horizon, the firm’s commitment to the success of this business is unwavering. The collaboration will see Haworth Lifestyle Design taking on various key responsibilities, including product development, manufacturing, sourcing, product marketing and wholesale account management.
Dario Rinero, the CEO of Haworth Lifestyle Design, expressed excitement about the collaboration, emphasising their shared values and their goal of helping people to lead a life well-lived.
UK HNWIs living outside of Europe should use safe international money transfer options to make overseas transactions on luxury goods.
Wealthy individuals can use our online money transfer comparison tool to take advantage of the best exchange rates.
