- CellPoint Digital, which offers payment orchestration services, has confirmed that it will continue working with its current partner, Continuum Commerce.
- The pairing allows clients to pay for goods and services in the currency they prefer, and to use the payment method they want.
- “According to Gartner, the average conversion rate of eCommerce websites is 2.86%; allowing customers to transact in their currency of choice and with their preferred payment method will increase conversion rates by up to 20% as well as increasing the average transaction value by up to 8%,” said a spokesperson for Continuum.
CellPoint Digital, a provider of payment orchestration services, has announced that it has renewed its partnership with Continuum Commerce, a provider of currency and foreign exchange services.
The relationship has been in place since 2021 and the renewal means that the two firms will refresh their approach to cross-border payments.
The pairing means, for example, that clients will be able to pay in the currency they prefer.
They will also be able to use their preferred payment method for these services.
The partnership is focused in particular on the airline industry.
Kristian Gjerding, the chief executive officer of CellPoint Digital, said that the number of international money transfers will continue to go up as eCommerce grows.
“Cross-border transactions will continue to increase as borders become less relevant to shoppers, and merchants wanting to keep global shoppers engaged and reduce processing costs, must find new ways to optimise these transactions,” he said.
“We already have a strong partnership and existing integration with Continuum, having successfully centralised its multi-currency and FX services via our platform.”
“As the increase in online shopping and eCommerce fuels unprecedented growth in cross-border transactions, we’re looking forward to the opportunity to expand together into even more verticals,” he added.
Continuum’s chief executive officer Eamonn O’Shea said that studies reveal that conversion rates in the eCommerce sector were actually very low and argued that moves like the ones that the companies are making would help improve this – and could even see them increase by almost 10 times.
“According to Gartner, the average conversion rate of eCommerce websites is 2.86%; allowing customers to transact in their currency of choice and with their preferred payment method will increase conversion rates by up to 20% as well as increasing the average transaction value by up to 8%,” he said.
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