Hermès maintains robust sales despite slowdown in luxury market


Joe Baker
Joe Baker
Senior Copywriter
Joe is a Senior Copywriter working on reports, news and analysis. Previously, he worked as a B2B copywriter, journalist and editor covering a broad range of topics, including technology, transport,… Read more
  • The luxury retailer and leatherwork specialist Hermès has shown strong sales in the first half of 2023, with the demand for leather items increasing.
  • Group sales for the second quarter of 2023 totalled $3.65bn, with a year-over-year increase of 27.5%.
  • The company's success is mainly due to its efforts to target high net-worth individuals (HNWIs) and its ability to think of new ideas and collaborative products.

High-end retailer and leatherworker Hermès is predicted to continue leading the luxury goods market for the remainder of 2023.

The second quarter of this year saw a surge in sales of Birkin handbags by Hermès, demonstrating the ongoing worldwide demand for its luxury leather items despite an uncertain economic backdrop.

In Hermès’ half-year report, group sales for the second quarter totalled $3.65bn, which equates to a 27.5% year-over-year increase.

Visible Alpha, a data and sales forecasting company, predicted a rise of 22% in Hermès’ sales, with substantial double-digit increases across all regions. Data from the Hermès half-year report shows that the company has outperformed this prediction.

Hermès' results indicate that luxury stocks remain in high demand despite the uncertainty surrounding China’s economic rebound from the pandemic and a slowing down in consumer spending in the US due to inflation.

The Hermès report also suggests that international HNWIs still desire luxury items such as the highly sought-after Birkin handbags, some of which have a market price of $20,000.

The company’s success has been attributed to its focus on appealing to HNWIs and its ability to innovate and diversify its product offerings.

HNWIs purchasing luxury products, such as signature handbags and luxury leather goods, should ensure that they use a safe money transfer method when making payments.

Axel Dumas, Executive Chairman of Hermès, stated that there had been no disruption to growth trends so far in 2023 and that Hermès' successful approach to the production of luxury merchandise in the unstable economic climate had benefitted the company.

Dumas also suggested that Hermès has outmanoeuvred any temporary dips in demand for products on the global luxury goods market due to international waiting lists and global demand for collectors’ items.

International HNWIs looking to invest in the luxury market should secure an efficient money transfer method to make international payments between countries.

Wealthy individuals looking to purchase a luxury leather item from Hermès can use our money transfer comparison tool to find the best exchange rates.

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