- Virgin Atlantic and Virgin Holidays have confirmed that they will be appointing CellPoint Digital as their payments partner.
- The new move will see CellPoint Digital set up new payment methods and payment orchestration-related services in an effort to cut costs and offer an improved customer experience.
- “We identified CellPoint Digital as specialists in payment orchestration, providing a unique and innovated mind set towards the airline payments ecosystem,” said a spokesperson for Virgin Atlantic.
CellPoint Digital, a major digital commerce online money transfer payment provider, has been revealed as the new payments partner of Virgin Atlantic and Virgin Holidays.
CellPoint Digital will be responsible for setting up the company’s payment orchestration platform, which means that it will be responsible for offering new payment methods.
It will also need to provide new acquirers and what are known as “stored card facilities”.
This aim is to offer better acceptance rates for the customer as well as to reduce costs.
In a statement, the head of distribution and payments at Virgin Atlantic said that the company was a specialist when it comes to payment orchestration.
Yasin Demir said that it could offer a “unique and innovated” mindset.
“We identified CellPoint Digital as specialists in payment orchestration, providing a unique and innovated mind set towards the airline payments ecosystem,” he said.
He went on to say that the offering was a strong fit with the firm’s plans to provide new acquirers and payment mechanisms.
“Its offering aligns perfectly with our plans to add multiple new acquirers and payment methods and we are looking forward to working with them in the coming months and beyond,” he explained.
For CellPoint Digital, meanwhile, the chief executive officer there said that the company was “excited” about the potential for brand collaboration.
Kristian Gjerding pointed out that Virgin is one of Britain’s biggest carriers.
“Virgin is one of the largest carriers in the UK and we are excited to be working with a brand that has such an incredible global reputation,” he said.
He added that the project would see the Virgin payments team get strong benefits.
“As the project progresses, we will be collaborating closely with the Virgin payments team to ensure they get maximum benefit from our payment orchestration platform,” he explained.
He also said that the payment process for the two companies could be enhanced while ensuring that customers had a proper range of choice.
“By utilising our comprehensive payment orchestration platform and having access to a large payments ecosystem, we can enhance the payment process for Virgin Atlantic and Holidays while bolstering its offering with popular alternative payment methods for its customers,” he said.
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