Virgin names CellPoint Digital as payments partner


Valentina Vitali
Valentina Vitali
Research Analyst
Valentina is a Research Analyst and passionate about payments and fintech. Valentin enjoys analysing money transfer companies and the market. In her work, Valentina analyses payments data… Read more
  • Virgin Atlantic and Virgin Holidays have confirmed that they will be appointing CellPoint Digital as their payments partner.
  • The new move will see CellPoint Digital set up new payment methods and payment orchestration-related services in an effort to cut costs and offer an improved customer experience.
  • “We identified CellPoint Digital as specialists in payment orchestration, providing a unique and innovated mind set towards the airline payments ecosystem,” said a spokesperson for Virgin Atlantic.

CellPoint Digital, a major digital commerce online money transfer payment provider, has been revealed as the new payments partner of Virgin Atlantic and Virgin Holidays.

CellPoint Digital will be responsible for setting up the company’s payment orchestration platform, which means that it will be responsible for offering new payment methods.

It will also need to provide new acquirers and what are known as “stored card facilities”.

This aim is to offer better acceptance rates for the customer as well as to reduce costs.

In a statement, the head of distribution and payments at Virgin Atlantic said that the company was a specialist when it comes to payment orchestration.

Yasin Demir said that it could offer a “unique and innovated” mindset.

“We identified CellPoint Digital as specialists in payment orchestration, providing a unique and innovated mind set towards the airline payments ecosystem,” he said.

He went on to say that the offering was a strong fit with the firm’s plans to provide new acquirers and payment mechanisms.

“Its offering aligns perfectly with our plans to add multiple new acquirers and payment methods and we are looking forward to working with them in the coming months and beyond,” he explained.

For CellPoint Digital, meanwhile, the chief executive officer there said that the company was “excited” about the potential for brand collaboration.

Kristian Gjerding pointed out that Virgin is one of Britain’s biggest carriers.

“Virgin is one of the largest carriers in the UK and we are excited to be working with a brand that has such an incredible global reputation,” he said. 

He added that the project would see the Virgin payments team get strong benefits.

“As the project progresses, we will be collaborating closely with the Virgin payments team to ensure they get maximum benefit from our payment orchestration platform,” he explained.

He also said that the payment process for the two companies could be enhanced while ensuring that customers had a proper range of choice.

“By utilising our comprehensive payment orchestration platform and having access to a large payments ecosystem, we can enhance the payment process for Virgin Atlantic and Holidays while bolstering its offering with popular alternative payment methods for its customers,” he said.

To get more details about the way that the cross-border payments sector works, just head over to our reviews section. Uncover further information about the organisations in this area – and see if any of them can help you.

Most Read

Use Our Currency Comparison Tool

Results are ranked in order of the best overall deal, taking into account transfer times, rates, fees, and customer service.

Editor's Choice is an fx money comparison site for international money transfer and to compare rates from currency brokers for sending money abroad. The website and the information provided is for informational purposes only and does not constitute an offer, solicitation or advice on any financial service or transaction. None of the information presented is intended to form the basis for any investment decision, and no specific recommendations are intended.  FXC Group Ltd and FX Compared Ltd does not provide any guarantees of any data from third parties listed on this website. FX compared Ltd expressly disclaims any and all responsibility for any direct or consequential loss or damage of any kind whatsoever arising directly or indirectly from (i) any error, omission or inaccuracy in any such information or (ii) any action resulting therefrom.