Instarem rebrands and offers newly updated mobile app


Valentina Vitali
Valentina Vitali
FXC Intelligence Research Analyst
Valentina is a Research Analyst at FXC Intelligence, the data sister company of FXcompared. Valentina is passionate about payments and fintech. Valentin enjoys analysing money transfer companies and… Read more
  • Instarem has announced a newly updated smartphone app as well as a broader rebrand – offering a new logo and a freshly laid out website.
  • The company, which works with various different businesses and operates in several locations around world, has more than 130 million consumers on its books.
  • A senior figure at Instarem said that its rebrand was part of an effort to increase the level of integration between money transfer processes and the day-to-day lives of the firm’s customers.

A cross-border payments company has announced a new mobile phone application as part of a rebrand aimed at improving its offer.

Instarem said that it was now offering an updated app with various additional features.

The firm, which operates in a number of key global markets including the US, the UK and the EU, also said that it had undergone a rebranding in recent weeks.

It said that this included a fresh logo as well as a revamp of its existing website.

The company said that customers would now have a smoother payments experience when using its services.

Instarem is not to be confused with InstaReM, which is a past brand name of the online money transfer company NIUM.

In a statement, a senior figure at Instarem said that the company’s leaders envisioned the firm playing an important role in the day-to-day lives of its consumers.

Yogesh Sangle, who is global head at Instarem, said that the company wanted to provide the most time-efficient offer on the market.

“We see the future of Instarem as becoming an essential part of our customers’ everyday lives, offering the most convenient option for money transfers,” he said.

He added that the firm’s belief in the importance of integrated money transfers was now built into its brand.

“Our new identity reflects our belief that money should not be disconnected – it should be simple – and our enhanced offerings bring this belief to life,” he explained.

“Our new look better represents who we are today – current, innovative, and global.”

He also said that the firm would begin offering more options to customers in certain geographical areas, including the Asia-Pacific market, in the months ahead.

He explained that these would include a customer-facing app as well as a debit card option.

Instarem says that it works with over 130 million customers around the world each year.

It also claims to process more than $6bn in transactions in the same timeframe.

The firm works with businesses of all sizes, but it said in its press outreach around the rebrand that it was currently garnering a lot of attention from small and medium-sized enterprises (SMEs).

These organisations are believed to be interested in the Instarem for Business offer in particular.

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