Campari Group announces acquisition of luxury vermouth brand Del Professore


Joe Baker
Joe Baker
Senior Copywriter
Joe is a Senior Copywriter working on reports, news and analysis. Previously, he worked as a B2B copywriter, journalist and editor covering a broad range of topics, including technology, transport,… Read more
  • Campari Group has acquired Del Professore, a luxury Italian vermouth brand, for an undisclosed amount.
  • Del Professore produces vermouth using ingredients sourced from the Piedmont region of Italy and employs traditional production methods.
  • Campari Group plans to use the brand to expand its portfolio of vermouths and strengthen its Italian market presence.

Del Professore, a luxury Italian vermouth brand, has been acquired by Campari Group for an undisclosed amount. According to Campari Group, the acquisition will enable the company to expand its premium Italian spirits and beverages portfolio on an international scale.

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Del Professore was founded in 2013, and is a leading producer of Italian vermouth, a fortified wine flavoured with herbs and spices. Campari Group is one of the world’s leading alcoholic beverage companies, with a portfolio of over 50 premium and super-premium brands.

With the recent focus on diversification of portfolios, many investors have been looking to alternative assets like wines or spirits as options. Spirits can be less volatile than stocks, while offering investors a consistent return that is not tied to the traditional capital markets.

With its already impressive portfolio of premium products, the Campari Group is a popular option for investors seeking to invest in spirit assets, and the acquisition of Del Professore by the group will likely see an increase in investor interest in the Italian brand from around the world.

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